One of the big plus points with FriendFeed is that you can see what's going on on the service in real-time. As in, someone posts something, and it appears in your stream without having to refresh the page and immediately.

Well, now they've rolled the same functionality out onto their search result pages, meaning you can get a live feed on anything that's happening on the service.

Say I wanted to see who was talking about Michael Jackson, all I have to do is plug in "Michael Jackson" into the search bar and boom, every comment appears live as it's posted.

This should make the service a lot more enticing for brands who wish to keep a track of their products and services, and how the social media world is talking about them.

This is a very interesting feature, but is it needed? We'll see what the response is from the users on this, but FriendFeed has just gotten that little bit more interesting.