Posted by Steve on 22/6/09


VeroPass Product Authenticity site launch

In the US, the FBI reckons that the economy loses US$200-250 billion a year due to the counterfeiting industry (which apparently can be counted as much as 5% of world trade). To stop this, various companies have given a crack at creating their own security measures for protecting their intellectual property.

Well, now we have a dedicated service in the form of VeroPass, which has just launched their new 2-code process for ensuring a product is legit.

Essentially manufacturers put a code on the outside that consumers can use to ascertain whether the product originates from the right place, and when a purchase is made, another code is found on the inside of the product box that can be used to gain full access to authenticity information.

This looks like a very interesting idea, as it can be used along with a traditional serial key for software, but can also be applied to products such as golf clubs, and perhaps even watches and jewellery.

Look out for products using the service soon.

[Company Site]



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